If Bella Hadid encourages you to wear an oversized cardigan (she wears oversized jeans with a slightly exposed belly), you are not alone. Fran Stringer, the creative director of Pringle of Scotland, curated the Reissued 1 series, re-launching 21 sets of neutral style homage classics, inspired by the brand’s design archives from the 1980s-in The new era has set off a “grandma tide”, fitting the 2019 creative subculture and the obsession with grandma sweaters on Instagram.
Here, Stringer tells why he thinks it is a good time to return to the 1980s.
What did you bring back from the file? why?
We selected the Argyles multicolor rhombus pattern from the 1980 archive of Pringle of Scotland and recolored them into the Reissued 1 series, the first in a series of archive drops, inspired by myself in 1980 Childhood memories of Middlesbrough when he grew up. My brothers love Pringle of Scotland very much, and all of their friends are very loyal to the brand. They would get together before going out at night, all wearing Pringle-they all looked the same, almost like a tribe. I was impressed by their love and loyalty to Pringle of Scotland. I have been reviewing these memories recently, and now I feel that it is time to discover the nostalgic history of this brand.
Pringle’s connection with classic sportswear is the most important attraction of the Reissued1 series in the new wave. How did British golf legend Nick Faldo become a fashion icon in 2019?
The Argyle is an iconic sports pattern, especially in the golf industry for many years. For a while Pringle would even be embarrassed by the connection with Nick Faldo, but today we are really proud and gladly accept that connection. This is such an important process in our history. At the time Nick Faldo represented our brand, which made us famous in golf. We knit 10,000 sweaters every week in Scotland. It is important that we compliment this connection for what the Scottish knitting industry has done.
The Reissued1 series has replaced Pringle’s spring-summer 2020 show-what’s the reason to avoid this fashion show?
We are an autumn / winter brand; our British knitted products are very exquisite-we should shine in autumn and winter [not spring / summer]. In this industry, you are often trapped in a formula that does everything for everyone, so it is very important not to fall into it. The fashion industry has changed dramatically in four and a half years since I joined Pringle. Today, brands are looking for their own path, not the “hamster wheel” of fashion week.
Joshua Gordon, a young Irish photographer based in London, shot the Resissue1 series.
How important is casting?
This series is younger, and it is important that we look at the Argyle diamond pattern in commemoration of the different subcultures it has presented throughout history. The sentiment is “resistance to the end”, the Argyle is a model that crosses the class divide. The Duke of Windsor wore diamond-patterned clothes in the 1980s, but so did the “open-air casuals” (football hooligans). We want a truly diverse lineup of Cass, so we include a diverse range of architects Awut Atak, skater Lucien Clarke, and rock royal Lennon Gallagher. Kind of personnel.
What do you think of the sexy charm of a cardigan?
This product has a very wide audience. Photographer Letty Schmiterlow bought [Reissued 1 as it wasarriving on the shelves], and a 60-year-old American woman also bought four.
What does the new pursuit of Argyle mean for Scotland?
In Scotland, the knitting industry is booming and really nourished. Chanel opens the Barrie factory (Hawick, an hour and a half south of Edinburgh), and Louis Vuitton has a large number of soft accessories made in Scotland. The things they make are beautiful, and they are really good at what they do-glad, they haven’t moved overseas.