On December 22, 2019, the famous boutique department store Lane Crawford and the international designer Alexander Wang held a grand party at the Chengdu International Finance Center shopping mall to celebrate the release of Alexander Wang Lane Crawford’s special collaboration capsule series and limited time stores. Unique trendy items and constant on-site interactive links, Lane Crawford carefully presented Alexander Wang’s fashion world, with a touch of touch, the style is “King”, in the “PRESS PLAY ON THE HOLIDAYS” holiday season ”During the theme day, customers and guests will enjoy an immersive experience in the style of the festive season party.
At the event, Lane Crawford invited the well-known DJ and music producer Anti-General to bring futuristic electro-music dance music, and the neon light effects of the limited-time shop to create a dynamic party atmosphere. Many fashion celebrities and celebrities came to the scene to help out, while taking selfies in the scene to record their personality, while enjoying exquisite themed snacks and special cocktails, they joined the world of Alexander Wang and danced to the festival party style. Alexander Wang said, “I really appreciate Lane Crawford’s fashion taste and Chengdu’s unique multiculturalism. I hope that through this cooperation, we can celebrate the colorful festival season with Lane Crawford customers and feel the charm of fashion parties.
About Alexander Wang Special Collaboration Series
Lane Crawford and Alexander Wang launch a special collaboration capsule series this Christmas season. The designer reinterprets classic best-selling styles and incorporates dazzling crystal elements, bringing deconstructed stitching shirts, knitwear, and “Alexander Wang New York” Iconic sweatshirts, track pants, baseball caps, etc .; in addition to sports and cool crocodile-print mini waist bag, extremely decorative Muller shoes and party sandals designed for wearing after the party, And a variety of small personalities such as stainless steel straw sets, metal lighter boxes and lettering wine glasses, which are the perfect choice for beautiful holiday gifts.
“One Touch” Theme Day: Playing the Christmas Fashion Melody
In addition, from December 18th to 22nd, the “One Touch” theme day will come to Lane Crawford’s Beijing Financial Street Shopping Center Store, Grand Shanghai Times Square Store, and Chengdu International Finance Center Mall Store. High-end brands present exclusive store experiences and events together: The singing microphone will transform Lane Crawford into a stylish immersive mini karaoke experience area, together with three music-themed special drinks from Tsingtao Brewery, and jointly create for customers A unique atmosphere where music and fashion blend. In addition, during the “One Touch Fun” theme day, anyone who uses the high-tech map app to take a taxi to Lane Crawford or departs from Lane Crawford can enjoy special privileges to let Lane Crawford’s holiday surprise go with you.
Not only that, Lane Crawford also opened a limited-time CANADA GOOSE store in the Shanghai Times Square store, inviting customers to discover and feel the warm connection between family members; ladies of Amy must not miss the high-end essential oil brand AD VITAM The first limited-time shop in the city, through the immersive experience and colorful manual classes, feel the magical healing power from nature. In the Beijing Financial Street shopping mall, Lane Crawford will present the limited-edition store during ERDOS. Customers can experience first-hand the cashmere items selected with sustainable development concepts and classic elegant winter style. Services will also be provided for changing, cleaning and personalizing embroidery.